Jerry Yang
The internet's a driving force in the change from mass media to "my media", in which consumers will be their own programmers.
First and foremost, the internet is unique since it is THE only interactive medium -- and that's important because from a content, service, and communications perspective, we web folks try to take advantage of that interactivity.
It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo".
It helps a ton when you learn people's names and don't butcher them when trying to pronounce them.
In June 1994, while it is still our hobby, we renamed it "yahoo" to stand for "yet another hierarchical officious oracle".
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